Crimmins Private Estate Placement

June 15, 2026

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Charlie Ponger

Families often ask about parent care. What they are really asking is how to create a better quality of life for their parents.

“I just want my mom to have a great quality of life. I want my dad to enjoy his day.”

Families typically ask the same questions about caregivers, care plans, and levels of care. But beneath those questions is something much more important: How do I create a better quality of life for my parents? This distinction changes everything

A client once described the role in a way that perfectly captured their idea.

“Charlie, let’s not call it a Personal Assistant or a Caregiver. Let’s call this role a Lady in Waiting.”  She was right.

The best professionals understand this balance. Whenever possible, the role should not feel like caregiving. It should feel like life continuing with the right person quietly helping in the background. In many ways, it comes down to emotional intelligence.

Whether the role is described as a Lady in Waiting, a Gentleman’s Valet, a Companion, or Personal Assistant, the principle remains the same. The objective is not to take over someone’s life. It is to support it thoughtfully and help create a better quality of life.

About the Author

Charlie Ponger is a Senior Partner at Crimmins Private  Estate Placement, specializing in household staffing for private families.

Care defines our search. Discipline defines our process.

Crimmins - A Better Way to Think About Senior Care